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Pracademics and Community Change: A True Story of Nonprofit Development and Social Entrepreneurship During Welfare Reform, by Odell Clevel
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How a community, an activist, and a scholar created a 100 million dollar faith-based nonprofit workforce development corporation. This book presents the single unified case history of the Welfare Reform Liaison Project started in Greensboro, North Carolina through the eyes of co-founder and CEO the Reverend Odell Cleveland and academic consultant Bob Wineburg, whose friendship is an integral part of the narrative. Through this one story, told from the beginning in a direct, conversational tone, all those steps which were necessary to create an innovative and successful nonprofit organization are brought forth, from the development of a program model, to its implementation, and the growth of the organization over more than a decade. Told by a black practitioner and white academic who find common ground despite significant differences in background, training, and outlook, this story also takes a frank look at the racial politics and politics in general of social service networks.
- Sales Rank: #2071902 in Books
- Brand: Brand: Lyceum Books
- Published on: 2010-10-25
- Original language: English
- Number of items: 1
- Dimensions: .60" h x 5.90" w x 8.90" l, .76 pounds
- Binding: Paperback
- 256 pages
- Used Book in Good Condition
About the Author
Bob Wineburg (MSW, Syracuse University; PhD, University of Pittsburgh) is professor of social work at the University of North Carolina, Greensboro, and was named a Jefferson Pilot Excellence professor in 2001, having previously served as head of the department. He is has been a consultant to the Welfare Reform Liaison Project from its inception. His interests include the relationship between federal domestic social welfare policy and service provision and the involvement of religious organizations in local service delivery and policy development. He has previously authored two books on those topics and contributed to a third.
Odell Cleveland (BS in Business Administration, University of South Carolina Spartanburg; MDiv, Hood Theological Seminary) is the President and CEO and co-founder of the Welfare Reform Liaison Project. The Reverend Odell Cleveland has wide-ranging teaching experiences including: an Adjunct Professorship with Duke University's Certificate Program in Nonprofit Management; Instructor with North Carolina Agricultural and Technical State University s Minority Enterprise Training and Development Program, Instructor with University of North Carolina s Department of Social Work and School of Human Environmental Sciences. He is a nationally certified Peer-to Peer Trainer in Results Oriented Management and Accountability training system, (ROMA). He learned the basics of the distribution business as a manager and salesman for Roadway Trucking. He also has an extensive background of professional and volunteer services ranging from board leadership roles to city government work.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Review Done by Michelle Hines
By Robert Wineburg
By Michelle Hines
In "Pracademics," Professor Bob Wineburg and the Rev. Odell Cleveland tell the story of their Welfare Reform Liaison Project, an engine for social and economic change in Greensboro.
GREENSBORO, NC - A Jewish professor from New York state meets an African-American trucking manager from Charleston, S.C., on a basketball court. The men become friends, launch a nonprofit that puts people to work and reduces welfare dependency to the tune of $8 million over the past 13 years.
Sound like a screenwriter's pitch for the feel-good film of the year? Maybe. Only this story isn't too good to be true.
Dr. Bob Wineburg, Jefferson Pilot Excellence Professor in the UNCG Department of Social Work, and the Rev. Odell Cleveland, who made the shift from the trucking industry to the ministry, tell the story of their partnership and the economic engine they created in a new book, "Pracademics & Community Change." It is the story of an unlikely friendship but, more importantly, the success story of a grassroots nonprofit, the Welfare Reform Liaison Project, founded and grounded in Greensboro.
"The lesson of our story is, to paraphrase, John Donne, that no institution is an island," Wineburg says. "No community organization can thrive if it stays isolated from the rest of the organizations in a community's sisterhood of care."
To hear Wineburg and Cleveland talk, they were fated to meet. Cleveland, a big guy with a big smile, sits at the head of the conference table in Welfare Reform's offices in Revolution Mills downtown. Welfare Reform is run like a business, with polished professionalism, and Cleveland is clearly a businessman.
"I knew a lot about welfare but not a lot about business," says Wineburg. "Odell knew a lot about business but not a lot about welfare."
"I thought, who am I to question why God put this bald-headed Jewish professor in my life?" Cleveland chimes in. He calls Wineburg "Wine."
The story begins with Cleveland's thesis, "Some Black Churches' Response to the 1996 Welfare Reform Act," written for a master's in theology from Hood Theological Seminary. In it, he outlined a prescriptive program to help women move from welfare to work.
Then Cleveland was challenged by the senior pastor at his church, Mount Zion Baptist Church in Greensboro, to put his ideas to practice. But how to go about it? Would the primarily white business community he needed take him seriously in the board room?
Enter Wineburg. Wineburg mentored Cleveland, helping him write grant proposals. Cleveland gave Wineburg and his students access to the people who most needed help - poor, unskilled, living on the fringes, sometimes in trouble with the law.
Cleveland serves as president and CEO of Welfare Reform.
In the Welfare Reform Liaison Project, Bob Wineburg, professor of social work, found a way to keep himself and his students in touch with the real needs of their community.
From his years in the trucking industry, he knew that manufacturers and stores needed a way to shed slightly damaged goods, and he knew tax breaks were available to those businesses. His operation steps up, brings those items - diapers, electronics, personal hygiene supplies - to a warehouse, and repackages them. The people who repackage and sell them are Welfare Reform trainees; the people who buy them at new, low prices are financially needy.
And Cleveland's operation has formed other partnerships and programs as well. Welfare Reform trains people in writing skills, interviewing skills, digital photography and video production; provides free classroom goods to Guilford County school teachers; relabels out-of-fashion suits from Men's Wearhouse and distributes them to markets across the country and around the world.
The list goes on. In 2010, Welfare Reform enrolled 198 low-income clients, up from 147 in 2009. Nearly all live below the poverty level, and most are African-American. More than a third were recently homeless.
Clients go through an assessment and evaluation when they come to Welfare Reform. The goal is to prepare them for entry-level jobs or help them to start small businesses - a route to self-sufficiency.
The $8 million figure reflects wages earned, fewer financial demands on social services and less stress on the prison and court systems.
Cleveland is adamant that hard work and job training opportunities are the remedies for poverty.
"We were so poor, we didn't have the `o' and the `r'; we were just `po,'" he says of his childhood.
"Growing up in Charleston in the 1960s, you had to do the work of two white folks to keep the job. You had a real sense of proving one's self. I tell people, you can win but you have to work. It takes a spirit of being driven to take out your demons - your doubts and fears - and other people's demons."
Wineburg, who grew up in Utica, N.Y., in a financially secure family, didn't experience the prejudice and racial division that Cleveland saw in the South. He worked at his dad's store, which sold to both blacks and whites. "I knew everybody who came through that door as a person," he recalls.
But Wineburg says he and Cleveland share a common passion - eliminating poverty. "We both care about poor people, we have this deep spiritual care. Some of these folks are in such minefields they never get out of it. "
The title of their book, "Pracademics & Community Change," reflects the need for academics to put their knowledge to work in the greater community and for social service practitioners to educate themselves.
"Pracademics. That's the perfect word for it," Cleveland says. "Practitioners and academics, how often do the two work together? It's a community."
0 of 0 people found the following review helpful.
Creating Economic & Community Change--How it really works
By Lisa Berlinger
Pracademics and Community Change is a must-read book for anyone involved in economic and/or community change, faith-based or otherwise. Odell Cleveland and Bob Wineburg tell the story of how they were able to successfully introduce community change by explaining to us what was essential, including Odell's knowledge of "business practices" (transportation logistics) needed for setting up a viable economic entity. Bob details for us the changes that the two partners went through, one a conservative minister with business experience, the other a liberal Jewish social work professor. Academics who work in the field and cause change (pracademics) as well as other scholars will benefit from the intense reflection and reporting of the changes Odell and Bob went through personally, politically, and professionally as they adjusted to the situations they faced. For those involved in community change, this book demonstrates the depth of commitment, understanding, and hard work necessary, and the leadership competencies needed by those involved. This is an outstanding book.
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